Marketing Operations Manager

About the role

We are looking for a Marketing Operations Manager to lead the optimisation of our marketing stack, from technology selection to lead handling and conversion tactics. You will own the end‑to‑end process that drives trial sign‑ups, upsell conversions and e‑commerce revenue.

Key responsibilities

• Identify, evaluate and implement new marketing technologies.
• Lead integration of marketing automation and CRM platforms.
• Manage inbound leads and coordinate seamless handoff to the sales team.
• Design and execute strategies to improve trial and upsell conversion rates.
• Build and maintain reporting dashboards for e‑commerce activity.
• Run conversion tests and experiments, measuring impact.
• Collaborate with internal teams to optimise landing pages and marketing funnels.
• Assess customer experience across multiple channels and touchpoints.
• Optimise user funnels and instrument key conversion points.
• Research emerging technologies for potential adoption.

Required profile

• BS/MS degree in finance, economics, mathematics, science, marketing or a related field.
• 5‑8 years of experience in digital marketing or e‑commerce.
• Proven track record of optimising landing pages and user funnels.
• Strong knowledge of website analytics tools such as Google Analytics and Omniture.
• Working knowledge of HTML, CSS and JavaScript (preferred).
• Up‑to‑date with the latest trends and best practices in online marketing and measurement.

Required skills

• Google Analytics
• Omniture (Adobe Analytics)
• HTML
• CSS
• JavaScript