Assistant Marketing Manager

About the role

Crowne Plaza Muscat OCEC, a five-star hotel in the Oman Convention and Exhibition Centre, is looking for an Assistant Marketing Manager. The role supports the development, execution and optimisation of marketing strategies that raise brand awareness, grow revenue from rooms, food and beverage, events and conferences, and align with IHG / Crowne Plaza brand standards. It calls for creative and analytical skills, strong cross-departmental collaboration and a proactive approach to market trends.

Key responsibilities

• Help develop annual and quarterly marketing plans aligned with hotel objectives
• Manage and monitor the marketing budget, track spend versus ROI and suggest reallocations
• Support forecasting of marketing campaign outcomes
• Oversee the hotel's digital footprint: website content, SEO/SEM, and OTA listings
• Plan and run social media strategies (content calendars, posts, ad campaigns) and coordinate email marketing, display ads, retargeting and online promotions
• Produce digital assets such as photos, videos and graphics in line with brand standards
• Launch campaigns for rooms, F&B, events and meetings and measure their effectiveness
• Use analytics tools (Google Analytics, Meta Ads, Social Media Insights) to report and optimise
• Prepare KPI reports for senior management and develop PR strategies, media relations and press releases
• Organise media visits, site inspections and familiarisation trips, and ensure brand consistency across print, digital, environmental and signage touchpoints
• Support seasonal promotions, collateral, signage and merchandise, and take part in trade shows, exhibitions and local partnerships
• Work with third-party agencies and vendors, and share marketing information internally
• Monitor local, GCC and international market trends, competitor activity and customer segmentation

Required profile

• Bachelor's degree in marketing, communications, business administration, hospitality management or a related field
• 2-4 years of marketing experience in hospitality (rooms, F&B, events); prior experience in a similar role preferred
• Exposure to digital marketing, content creation and campaign execution
• Excellent written and verbal communication in English; Arabic is a plus

Required skills

• Digital marketing tools: Google Analytics, Meta Ads and other social media ad platforms, email marketing tools
• Copywriting and editing
• Basic design awareness and ability to work with creative tools
• Analytical mindset, project management and multitasking

What we offer

• A competitive salary
• A full uniform and room discounts
• Training opportunities