Director of Marketing and Enrollment

About the role

The Director of Marketing and Enrollment will lead the school’s strategy to attract new students, strengthen the brand, and meet annual enrollment targets. This senior position works from the main headquarters and collaborates with branches, partners, and the wider community.

Key responsibilities

• Develop and execute a comprehensive marketing and enrollment plan.
• Oversee the call centre and customer‑support team handling inquiries.
• Manage digital marketing channels, social media, and paid advertising.
• Direct design, visual content creation, and field‑event organization.
• Monitor the admissions process to ensure an excellent parent experience.
• Build external partnerships to expand outreach.
• Prepare regular performance reports on marketing and enrollment metrics.
• Support impact‑maximisation goals through purposeful content and campaigns.

Required profile

• 6–8 years of experience in marketing and sales, preferably in the education sector.
• Proven ability to lead both digital and traditional marketing teams.
• High creativity with deep understanding of parent audiences.
• Commitment to the school’s Sakinah Quintet values and impact‑maximisation mission.

Required skills

• Google Ads
• Meta (Facebook) Ads
• Content Management Systems

What we offer

• Salary commensurate with experience.
• Performance incentives linked to enrollment numbers.
• Opportunity to shape the school’s legacy and community impact.