General Sales Manager

About the role

The General Sales Manager will lead all sales activities for Union Trading Business LLC’s FMCG portfolio in Muscat. This full‑time, on‑site position focuses on driving revenue growth across both Modern Trade and Traditional Trade channels while strengthening relationships with key accounts.

Key responsibilities

• Develop and execute sales strategies for Modern Trade and Traditional Trade.
• Manage and motivate sales teams to achieve and exceed targets.
• Monitor performance against KPIs and prepare regular sales forecasts and reports.
• Negotiate commercial terms with key accounts and coordinate promotions with marketing and supply‑chain teams.
• Analyze market trends, oversee territory management and route planning.
• Coach, mentor and develop team members, ensuring compliance with company policies.

Required profile

• Proven experience in sales leadership within FMCG, managing both Modern Trade and Traditional Trade channels.
• Strong ability to develop sales strategies, budgeting and performance analysis.
• Excellent negotiation, communication and relationship‑building skills.
• Bachelor’s degree in Business, Marketing or related field; advanced degree or certifications are a plus.
• Fluency in English; Arabic or other regional languages are an asset.

Required skills

• Proficiency with CRM systems for reporting and planning.
• Advanced use of Microsoft Excel, PowerPoint and Word.