Marketing & Social Media Specialist

About the role

We are seeking a creative and results‑driven Marketing & Social Media Specialist to strengthen our brand presence, boost audience engagement, and support business growth. You will manage our digital channels, produce compelling content, and deliver measurable marketing initiatives aligned with strategic objectives.

Key responsibilities

• Develop and implement integrated marketing and social media strategies aligned with business goals.
• Plan, create, and publish engaging content on LinkedIn, Instagram, X, Facebook, TikTok, and YouTube.
• Maintain the content calendar and ensure consistent brand messaging.
• Design and execute digital campaigns to increase brand awareness, engagement, and lead generation.
• Monitor performance, analyze data, and optimize campaigns using analytics.
• Manage paid social media campaigns and advertising budgets.
• Collaborate with internal teams and external agencies to produce high‑quality marketing materials.
• Write copy for social media, website, newsletters, presentations, and promotional assets.
• Update website content for accuracy and relevance.
• Track industry trends, competitor activity, and emerging digital opportunities.
• Support corporate events, product launches, and employer branding initiatives.
• Protect brand identity across all communication channels.
• Prepare regular performance reports with recommendations for improvement.

Required profile

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Media, or a related field.
• 3–5 years of relevant professional experience.
• Professional certifications in Digital Marketing, Google Ads, Google Analytics, Meta Blueprint, HubSpot, or similar are a plus.
• Excellent copywriting and content creation skills in English; Arabic is an advantage.

Required skills

• Strong knowledge of digital marketing and social media best practices.
• Experience managing LinkedIn, Instagram, Facebook, X, TikTok, and YouTube business accounts.
• Proficiency with Canva, Adobe Creative Suite, and CapCut.
• Hands‑on experience with Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, and Google Analytics.
• Understanding of SEO, SEM, email marketing, and content marketing principles.
• Photography and short‑form video creation/editing skills.