Marketing Specialist

About the role

HANA LIFE is seeking a Marketing Specialist to join its Muscat office on a full‑time basis. The role focuses on developing and executing marketing strategies that drive brand growth and enhance customer engagement within the local market.

Key responsibilities

• Conduct market research and analyse customer data to identify growth opportunities.
• Develop, launch and monitor marketing campaigns across digital and offline channels.
• Collaborate with sales, customer service and cross‑functional teams to align marketing initiatives with business objectives.
• Create promotional materials, manage marketing calendars and support event planning.
• Track campaign performance, prepare reports and recommend optimisation actions.

Required profile

• Strong communication and customer service skills.
• Proven experience in developing and implementing marketing strategies.
• Ability to work on‑site in Muscat and coordinate with cross‑functional teams.
• Bachelor’s degree in marketing, business administration or a related field (preferred).
• Excellent organisational and time‑management abilities with attention to detail.
• Fluency in English; additional regional languages are a plus.

Required skills

• Familiarity with digital marketing tools and social media platforms.
• Basic data analysis capabilities.