Sales Specialist - Technology & Digital Transformation

About the role

The Sales Specialist acts as a bridge between the sales, commercial and technology teams, driving sales growth through strategic technology adoption. The role identifies and implements digital tools, automation and data-driven solutions that improve sales performance, customer engagement and revenue.

Key responsibilities

• Identify and use digital tools, platforms and automation to improve lead generation, customer engagement and conversion rates.
• Work with commercial leadership and sales teams to find technology solutions that streamline operations and strengthen CRM.
• Advise on emerging sales technologies, data-driven tools and AI solutions aligned with commercial objectives.
• Assess existing sales and marketing technologies and recommend improvements or new tools.
• Lead the evaluation and implementation of sales enablement tools, automation platforms and analytics solutions.
• Act as a subject matter expert, giving guidance and best practices to cross-functional teams.
• Track industry trends, market conditions and competitor technologies and advise on tech investments.
• Support digital transformation of sales processes, including CRM enhancements, data analytics, AI-powered lead scoring and automation.
• Provide regular technology updates and reports to senior leadership.
• Manage end-to-end deal processes from lead identification to closure, and prepare proposals and tenders.

Required profile

• Bachelor's degree in information technology, Business, Engineering or a related field; advanced degree or certification in technology management or business transformation is a plus.
• 4+ years of experience in a technology advisory or consulting role focused on commercial or business operations.
• Experience assessing and implementing technology solutions for sales pipelines, marketing strategies and customer engagement.
• Experience leading digital transformation projects in commercial organizations.

Required skills

• Strong knowledge of commercial technologies: CRM systems, sales tools, marketing automation, data analytics and digital transformation tools.
• Experience with cloud-based commercial technologies such as Salesforce, HubSpot and Microsoft Dynamics.
• Familiarity with data-driven decision-making tools such as business intelligence and analytics platforms.
• Ability to explain complex technical concepts to non-technical stakeholders.