Senior Marketing Manager – Exhibitions

About the role

The Senior Marketing Manager – Exhibitions will lead the planning, development and execution of integrated marketing strategies that drive attendance, exhibitor acquisition and brand visibility for exhibitions and trade shows. This role requires deep B2B event‑marketing expertise, audience segmentation and strong stakeholder management to deliver measurable results and maximise event revenue.

Key responsibilities

• Develop and implement comprehensive marketing plans aligned with event objectives.
• Define target audiences (visitors, exhibitors, partners) and position the exhibition in the market.
• Conduct market research, competitor analysis and audience insights to refine strategies.
• Plan and execute multi‑channel campaigns (digital, email, social media, PR, content, paid advertising) while managing timelines, budgets and performance tracking.
• Manage website content, SEO, landing pages and lead‑generation optimisation.
• Oversee CRM/email marketing campaigns, automation workflows and paid‑media activities (PPC, social ads, retargeting).
• Monitor analytics tools such as Google Analytics to track performance and optimise ROI.
• Create compelling marketing assets (brochures, emails, social posts, press releases) ensuring brand consistency.
• Build relationships with media partners, industry associations and manage PR outreach.
• Drive visitor registration and exhibitor participation through targeted promotions and on‑site marketing support.
• Manage marketing budgets, track KPIs (registrations, leads, conversion rates, ROI) and report insights to senior management.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• Significant senior‑level experience in exhibitions, conferences, events or B2B marketing.
• Strong understanding of the commercial landscape of the exhibitions industry or the global oil & gas, energy and renewable sectors.
• Proven track record delivering integrated campaigns that generate visitor acquisition, exhibitor engagement and commercial growth.
• Demonstrated ability to manage high‑level institutional relationships and large‑scale marketing budgets.

Required skills

• SEO
• Google Analytics
• CRM/email marketing platforms
• Email marketing automation
• PPC and social media advertising
• Automation workflow tools
• Website content and landing page management