Sales Executive – Food Service & HORECA (Oman Coastal)

About the role

We are looking for a Sales Executive to drive growth of our Food Service and HORECA portfolio across the coastal region of Oman. You will be responsible for acquiring new customers, expanding existing accounts and delivering volume, revenue and profit targets while representing one of the world’s largest food companies.

Key responsibilities

• Identify, prospect and acquire new Food Service and HORECA customers to meet acquisition and market coverage goals.
• Build and manage a robust sales pipeline to generate sustainable volume and profitable growth.
• Conduct regular customer visits, route planning and territory coverage to ensure productive sales calls.
• Expand existing accounts through basket growth, increased distribution and new product listings.
• Present products, organise sampling and customer trials to drive adoption.
• Achieve sales targets for volume, revenue and gross profit while adhering to pricing guidelines.
• Collect receivables on time in line with credit policies.
• Monitor competitor activity and market trends to identify opportunities.

Required profile

• Bachelor’s degree in Business Management, Marketing, Hotel Management, Food Engineering or related field.
• 2‑4 years of sales experience in Food Service, HORECA or FMCG.
• Strong knowledge of the Food Service and HORECA market and proven track record in new business development.
• Experience managing sales territories and executing field sales activities.
• Valid driving licence and willingness to travel extensively within Oman.

Required skills

• Sales, negotiation and influencing abilities.
• Excellent communication and customer relationship management.
• Business development and account acquisition mindset.
• Understanding of product positioning, pricing and profitability.
• Effective route planning and territory management.
• Results‑oriented execution and follow‑up.
• Ability to work independently and collaborate with cross‑functional teams.

What we offer

• Global, collaborative and dynamic working environment.
• Strong corporate culture with commitments to customers, employees and communities.
• Vertical, horizontal and cross‑functional growth opportunities.
• Competitive compensation and benefits package.