Sales Specialist – Technology Enablement

About the role

As a Sales Specialist you will drive sales growth by integrating digital tools, automation and data‑driven solutions across the sales, commercial and technology teams. You will act as the bridge that ensures technology adoption improves lead generation, customer engagement and revenue.

Key responsibilities

• Identify and leverage digital platforms, automation and AI to boost lead generation, conversion and customer engagement.
• Collaborate with commercial leadership and sales teams to streamline CRM processes and support revenue generation.
• Provide expert advice on emerging sales technologies, data‑driven decision tools and AI solutions aligned with commercial objectives.
• Assess current sales and marketing tech stack, recommend improvements or new tools for efficiency and scalability.
• Lead evaluation and implementation of sales enablement, automation and analytics solutions to optimise the sales funnel.
• Act as subject‑matter expert on technology‑driven sales strategies, sharing best practices across functions.
• Monitor industry trends, market conditions and competitor technologies to guide tech investments.
• Support digital transformation of sales processes, including CRM enhancements, data analytics, AI‑powered lead scoring and automation of key activities.
• Prepare high‑quality proposals and tenders that align with client needs and commercial strategy.

Required profile

• Bachelor’s degree in IT, Business, Engineering or related field; advanced degree or certifications a plus.
• 4+ years of experience in technology advisory or consulting, focused on commercial operations.
• Strong knowledge of commercial technologies such as CRM systems, sales tools, marketing automation and data analytics.
• Proven track record of assessing and implementing technology solutions to optimise sales pipelines and customer acquisition.

Required skills

• CRM systems
• Sales automation platforms
• Data analytics tools
• AI‑driven sales solutions