Director of Sales and Marketing

About the role

The Director of Sales and Marketing leads the sales department of a high‑capacity hotel, overseeing both reactive and proactive sales initiatives to achieve booking and revenue targets. This senior position drives brand strategy, manages marketing budgets, and builds long‑term customer relationships.

Key responsibilities

• Develop and execute strategic account plans for key market demand generators.
• Lead the property’s sales team to meet and exceed booking goals and revenue objectives.
• Manage the marketing budget and create property‑specific campaigns, promotions, and collateral.
• Coordinate with regional marketing communications for national and regional promotions.
• Evaluate and optimise participation across sales channels, including area sales, group sales, and electronic lead channels.
• Provide market intelligence and adjust sales strategies based on economic trends and competitive analysis.

Required profile

• 2‑year degree in Business Administration, Marketing, Hotel & Restaurant Management, or related field with 4 years relevant experience, OR a 4‑year degree with 2 years experience.
• Demonstrated ability to supervise and develop a sales team.
• Proven lodging sales experience within the hotel industry.
• Track record of progressive career growth and exceptional performance.

Required skills