B2B Sales Representative – Coffee Roastery (Muscat/Salalah/Sohar)

About the role

Phoenix Roastery, an Omani specialty coffee roastery, is expanding its wholesale network across the Sultanate. We are looking for energetic B2B Sales Representatives to promote our premium coffee beans to cafés, restaurants and hotels in Muscat, Salalah and Sohar.

Key responsibilities

• Visit cafés, restaurants and hotels in your assigned city to present the product range.
• Onboard new wholesale accounts and nurture long‑term B2B relationships.
• Conduct coffee tastings, product demos and provide on‑site barista support.
• Maintain accurate records of visits, prospects and sales outcomes.

Required profile

• Hands‑on barista experience with espresso machines.
• Valid driving licence for daily field visits.
• Prior exposure to F&B, HORECA or coffee sales is a strong advantage.
• Existing network of cafés or restaurants in the target city.
• Fluent communication in Arabic and/or English.
• Self‑motivated, presentable and target‑oriented.

Required skills

• Barista skills (espresso machine operation)

What we offer

• Competitive base salary plus commission on each new account.
• Monthly performance bonus.
• Professional coffee training.
• Growth opportunities within a fast‑growing Omani brand.