Sales Executive – FMCG (Modern & Traditional Trade)

About the role

We are looking for a dynamic Sales Executive to join Union Trading Business LLC in Muscat. The role focuses on driving sales of our FMCG portfolio across both Modern Trade and Traditional Trade channels, ensuring product availability and strong brand presence.

Key responsibilities

• Manage and grow assigned territories and accounts in Modern Trade and Traditional Trade.
• Visit retail outlets daily to take orders, execute promotions and maintain relationships with store managers and buyers.
• Monitor stock levels, track sales performance and report market feedback, competitor activity and sales results to management.
• Collaborate with merchandising and marketing teams to support brand activations and achieve sales targets.
• Plan routes and prepare sales reports using MS Office tools.

Required profile

• Proven experience in FMCG sales, preferably within Modern Trade and Traditional Trade.
• Strong negotiation, relationship‑building and customer service abilities.
• Valid driving licence and willingness to travel within Muscat and surrounding areas.
• Good communication skills in English; Arabic knowledge is an advantage.
• Ability to work independently, manage time effectively and meet sales targets.
• Diploma or bachelor’s degree in Business, Marketing or a related field preferred.

Required skills

• MS Office (Excel, Word, PowerPoint) for sales reporting and route planning.