Senior Marketing Manager – Exhibitions

About the role

The Senior Marketing Manager – Exhibitions will design and execute integrated marketing strategies that boost attendance, attract exhibitors, and raise brand visibility for trade shows and exhibitions. This role combines B2B event marketing expertise with data‑driven campaign management to deliver measurable revenue growth.

Key responsibilities

• Develop and implement comprehensive marketing plans aligned with event objectives and revenue targets.
• Identify and segment target audiences, including visitors, exhibitors, and strategic partners.
• Conduct market research, competitor analysis, and audience insights to refine positioning.
• Plan and run multi‑channel campaigns (digital, email, social, PR, content, paid media) while managing timelines and budgets.
• Oversee website content, SEO, landing pages, and lead‑generation workflows.
• Manage CRM and email automation, coordinate with paid‑media agencies for PPC, social ads, and retargeting.
• Produce marketing collateral such as brochures, press releases, and social posts, ensuring brand consistency.
• Build relationships with media partners, industry associations, and secure promotional partnerships.
• Drive visitor registration and exhibitor acquisition through targeted outreach and on‑site support.
• Monitor KPIs (registrations, leads, conversion rates, ROI) and report insights to senior leadership.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Significant senior‑level experience in exhibitions, conferences, events or B2B marketing.
• Strong understanding of the commercial landscape of exhibitions and the global oil & gas, energy, or renewable sectors.
• Proven track record delivering integrated campaigns that generate visitor and exhibitor growth.
• Ability to manage high‑level stakeholder relationships and large‑scale budgets.

Required skills

• SEO
• Google Analytics
• CRM platforms
• Email marketing automation
• PPC advertising
• Social media advertising
• Content Management Systems (CMS)