Brand Manager

About the role

Alamah Marketing is seeking a full‑time Brand Manager to lead brand strategy and execution for its clients. Based on‑site in Masqat, the role combines creative thinking with data‑driven decision‑making to build memorable brand experiences across multiple channels.

Key responsibilities

• Develop and implement brand positioning, identity, messaging and value propositions.
• Plan, launch and oversee multi‑channel marketing campaigns, ensuring consistent visual and verbal communication.
• Conduct market and competitor analysis to inform strategy and identify growth opportunities.
• Brief, review and collaborate with creative, digital and client‑service teams.
• Manage budgets, timelines and performance metrics, optimizing campaigns based on results.
• Engage directly with clients to understand business objectives, present recommendations and nurture long‑term relationships.

Required profile

• Proven experience in brand strategy, advertising or agency‑side marketing.
• Strong analytical ability to interpret consumer insights and market trends.
• Excellent communication and presentation skills in English; Arabic is a plus.
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent experience.
• Willingness to work on‑site in Masqat and thrive in a fast‑paced, feedback‑driven environment.

Required skills