Marketing Operations Manager

About the role

We are looking for a Marketing Operations Manager to lead the optimisation of our marketing stack, from technology implementation to lead management and conversion strategies. In this role you will shape email, in‑app messaging and other campaigns to boost trial and upsell conversions while collaborating closely with cross‑functional teams.

Key responsibilities

• Identify, evaluate and implement new marketing technologies.
• Lead integration of marketing automation and CRM systems.
• Manage incoming leads and coordinate handoff to sales.
• Plan and execute initiatives to improve trial and upsell conversion rates.
• Design, build and maintain reports on e‑commerce activity.
• Run and analyse conversion tests and experiments.
• Work with internal teams to optimise landing pages and marketing funnels.
• Assess customer experience across multiple channels and touchpoints.
• Optimise user funnels and instrument conversion points.
• Research emerging technologies for potential adoption.

Required profile

• BS/MS degree in finance, economics, mathematics, science, marketing or a related field.
• 5‑8 years of experience in digital marketing or e‑commerce.
• Proven track record of optimising landing pages and user funnels.
• Up‑to‑date knowledge of online marketing trends and measurement best practices.

Required skills

• Google Analytics
• Omniture
• HTML
• CSS
• JavaScript
• Marketing automation platforms
• CRM systems