Digital Marketing Director

About the role

DRESDEN-concept e.V. is looking for a part-time hybrid Digital Marketing Director based in Ash Sharqiyah South Governorate, Oman, with flexibility for some work from home. The director develops and oversees the digital marketing strategy, aligning online campaigns with organizational goals and partner institution initiatives.

Key responsibilities

• Manage digital channels and coordinate content and campaigns
• Optimize the organization's online presence and monitor performance across websites and social media
• Collaborate with internal and external stakeholders to support awareness, outreach and engagement, with consistent brand messaging
• Use data insights to refine digital activities, support lead generation for collaborations and recommend new tools and approaches

Required profile

• Ability to develop and execute a comprehensive digital strategy and marketing plan tailored to research and cultural sectors
• Experience in e-commerce and lead generation to support outreach, partnerships and stakeholder engagement
• Relevant academic background in Marketing, Communications, Business or a related field
• Proven experience in digital marketing leadership roles, preferably in education, research or non-profit environments
• Excellent communication and collaboration skills, and comfort with hybrid work

Required skills

• Web analytics to track performance, interpret data and optimize campaigns and user journeys
• Online content management, social media oversight and campaign coordination