Marketing Manager - Digital Marketing

About the role

An experienced, results-driven Marketing Manager is sought to lead and manage the company's overall marketing activities, develop effective marketing strategies and drive business growth through integrated traditional and digital marketing solutions. The position is based in Oman.

Key responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company's business objectives.
• Plan, manage and optimise digital marketing campaigns across Google Ads, Meta Ads (Facebook and Instagram) and other advertising platforms.
• Manage media buying, advertising budgets, audience targeting and campaign performance.
• Oversee SEO, SEM, social media management, content marketing and brand positioning.
• Develop marketing plans to generate qualified leads and increase sales conversions.
• Manage customer journeys, lead generation, customer retention and CRM systems; implement CRM strategies, segmentation, automation and follow-up processes.
• Analyse marketing performance, KPIs, ROI and customer acquisition costs.
• Coordinate with the sales team on lead management and conversion.
• Conduct market research, competitor analysis and identify new business opportunities.

Required profile

• Proven experience in comprehensive marketing management and digital marketing.
• Strong expertise in strategic marketing, media buying and performance marketing.
• Ability to develop strategies and execute campaigns independently, with measurable results.
• Experience in the Omani market is highly preferred.

Required skills

• Google Ads, Google Analytics and Meta Business Suite
• CRM platforms
• SEO, SEM, social media, content strategy and marketing automation
• Excellent analytical, leadership and communication skills