Assistant Manager - Retail Operations

About the role

The Assistant Manager – Retail Operations will drive revenue growth and ensure consistent store performance across the Oman region. You will develop and enforce standard operating procedures, lead a team of store staff, and represent the brand through exceptional customer experiences.

Key responsibilities

• Achieve sales targets and profitability metrics such as units per transaction, average ticket, and sales per square foot.
• Guide Area Managers and Store Managers to optimise resource utilisation and operational efficiency.
• Implement and monitor SOPs, loss‑prevention policies, and visual‑merchandising standards across all stores.
• Recruit, train and coach staff on sales techniques, customer service and brand standards.
• Conduct performance appraisals, set KPIs/KRAs and develop succession plans with the Brand General Manager.
• Identify training needs, coordinate learning initiatives and ensure staff technical and behavioural proficiency.

Required profile

• Strong leadership with the ability to motivate and develop store teams.
• Excellent decision‑making skills to improve store performance and cost efficiency.
• Ability to interpret operational data and translate it into actionable improvements.
• Effective communication skills for regional meetings and cross‑functional collaboration.

Required skills