Director of Sales and Marketing - Leisure

About the role

The Chedi Muscat is looking for a highly driven, strategic and dynamic Director of Sales and Marketing to join its team in an onsite environment. The role is responsible for developing and implementing the annual leisure sales strategy in line with commercial objectives, and suits an experienced sales leader who thrives on finding new business in international leisure markets, negotiating commercial agreements and building premium partnerships.

Key responsibilities

• Design and execute the hotel's leisure sales strategy aligned with overall commercial goals.
• Penetrate international and regional leisure markets, including FIT, leisure groups and premium holiday travellers.
• Build relationships with international tour operators, travel agencies, luxury advisors and major wholesalers, and negotiate commercial agreements with new partners.
• Form partnerships with luxury travel networks and destination management companies.
• Carry out sales visits, client meetings, roadshows and represent the hotel at international travel exhibitions and trade events.
• Develop sales action plans for key source markets such as Europe, GCC, UK, Germany, France, Switzerland, Italy and emerging regions.
• Monitor competitors, identify new business and distribution opportunities, and collaborate with Revenue Management on pricing and business mix.
• Lead and mentor the Leisure Sales team, set KPIs and support succession planning.
• Work with Marketing on campaigns and with digital marketing to grow direct bookings.
• Organize familiarization trips, analyze production reports, prepare monthly performance reports and support the annual sales and marketing budget.

Required profile

• Expertise in designing and executing leisure sales strategies for a luxury hotel or resort.
• Proven track record in business development and luxury leisure market penetration, especially in international markets.
• Strong portfolio and network with international tour operators, travel agents and luxury travel advisors.
• Negotiation experience in structuring commercial contracts and agreements.
• Experience with luxury travel networks and destination management companies.
• Ability to work onsite at The Chedi Muscat with frequent international travel as required.

Nice to have

• Achieving leisure room revenue targets consistent with or above budget, and growth in leisure room nights and market share.
• Improving leisure ADR and RevPAR, and increasing direct leisure bookings through digital channels.
• High account retention and consistent performance against sales and marketing budgets.

What we offer

• Competitive salary and performance-related bonus.
• Health and wellness benefits, employee discounts and continuous professional development.
• International travel opportunities for business development and networking.