Regional Sales Manager

About the role

We are looking for an experienced Regional Sales Manager to lead our FMCG client’s growth across Oman. Based in Muscat, you will be responsible for driving sales, strengthening distributor relationships, and expanding market penetration in both traditional and modern trade channels.

Key responsibilities

• Lead distributor performance management, monitor KPIs and analyse sell‑in/sell‑out data.
• Optimize route‑to‑market, oversee stock planning, forecasting and joint business plans.
• Develop and execute channel strategies for traditional trade, modern trade and travel retail, including SKU optimisation and promotional activation.
• Manage commercial aspects such as P&L awareness, pricing, trade spend optimisation and profitability.
• Provide regular reporting to headquarters on sales performance, market insights and competitive intelligence.

Required profile

• Bachelor’s degree (MBA preferred).
• 8–12+ years of FMCG sales experience, with at least 4–5 years in regional/area sales management.
• Strong background in the confectionery category and GCC/Middle East markets.
• Fluent English (mandatory); Arabic is a plus.

Required skills