Social Media Manager

About the role

SalamAir is looking for a full-time Social Media Manager in Muscat to develop and run its social media presence across platforms such as Instagram, Facebook, X/Twitter, LinkedIn, TikTok and YouTube. The role covers strategy, content creation, campaign management, analytics and cross-functional collaboration.

Key responsibilities

• Own the annual social media strategy, channel strategy, content pillars, audience approach and roadmap, and maintain the social media playbook, approval processes, access controls and response protocols.
• Develop and execute campaigns aligned with the airline's marketing strategy and brand identity, and plan the content calendar across platforms.
• Work with creative and design teams on videos, graphics, reels and stories, keeping brand consistency and tone of voice.
• Oversee paid and organic campaigns, coordinate with internal stakeholders and agencies, and optimise engagement, reach and ROI.
• Turn route launches, fare promotions, ancillary products, destinations, partnerships and corporate announcements into social campaigns.
• Track performance with tools such as Google Analytics, Hootsuite and Talkwalker, build weekly and monthly dashboards and turn insights into recommendations.
• Collaborate with digital marketing, brand, communications, sales, commercial and product teams, and with agencies, media partners and influencers.
• Monitor trends and platform updates in aviation and travel, benchmark against competitors and contribute to social listening and brand perception tracking.

Required profile

• Bachelor's degree in marketing, advertising, communications or a related field.
• 4 to 6 years of experience managing social media public accounts and marketing.
• Strong understanding of marketing principles, media planning and advertising strategies.
• Excellent communication, negotiation and project management skills; ability to work in a team and manage several projects at once.
• Fluency in Arabic and English.

Required skills

• Campaign planning and execution.
• Digital marketing concepts integrated with traditional marketing.
• Data analysis to optimise campaigns.