Vice President of Marketing

About the role

The Vice President of Marketing will lead Awasr’s branding, communications, product management, and customer experience initiatives across residential and business segments. Reporting to senior leadership, the role shapes and executes comprehensive marketing strategies that drive growth for core fiber broadband services and emerging product lines.

Key responsibilities

• Develop and implement a marketing strategy aligned with corporate objectives, ensuring vertical and horizontal integration with other departments.
• Lead, mentor, and grow the marketing team, fostering a collaborative, results‑driven environment.
• Oversee brand management, digital, content, and public‑relations activities to enhance Awasr’s market presence.
• Conduct market research, customer segmentation, and competitive analysis to inform product positioning and campaign targeting.
• Design and launch targeted marketing campaigns, promotions, events, and social‑media initiatives to attract and retain residential and business customers.
• Collaborate with sales, product, and external partners to align messaging, training, and go‑to‑market plans.
• Monitor performance metrics, analyze data, and report insights to the executive team.
• Manage the marketing budget, allocating resources for maximum ROI.

Required profile

• Proven senior leadership experience in marketing, preferably within telecom or related technology sectors.
• Strong strategic thinking with the ability to translate corporate vision into actionable plans.
• Excellent communication and stakeholder‑management skills.
• Demonstrated ability to lead cross‑functional teams and drive results.

Required skills