Digital Marketing Coach / Meta Ads Specialist (Part-Time, Remote)

About the role

A digital-focused organization is hiring a part-time, fully remote Digital Marketing Coach / Meta Ads Specialist to coach learners in digital marketing strategy, paid advertising and campaign optimization. The role suits someone with strong hands-on experience in Meta Ads, audience targeting, campaign management and performance analysis, and is open to candidates based in Oman.

Key responsibilities

• Deliver online coaching sessions on digital marketing strategy and paid advertising
• Teach practical use of Meta Ads Manager for Facebook and Instagram campaigns
• Develop training materials, campaign examples and practical advertising exercises
• Explain campaign objectives, audience segmentation, targeting and retargeting
• Guide learners in building and optimizing ads for lead generation, engagement, traffic and conversions
• Explain budgets, bidding strategies and performance metrics
• Teach tracking with Meta Pixel, Conversions API and analytics tools
• Analyze results such as reach, impressions, CTR, CPC, CPA and ROAS
• Cover A/B testing, creative optimization, landing pages, funnels and conversion optimization
• Monitor trends and platform updates, evaluate learner progress and give feedback

Required profile

• Minimum 3 years of experience in digital marketing, paid advertising, performance marketing or marketing training
• Bachelor's degree or equivalent in Marketing, Business, Communications or a related field preferred
• Experience with lead generation, e-commerce or customer acquisition campaigns preferred
• Previous coaching, training or mentoring experience beneficial
• Strong analytical, communication and presentation skills; able to work independently and deliver online sessions

Required skills

• Meta Ads Manager, audience targeting, retargeting and campaign optimization
• Performance metrics, conversion tracking and advertising analytics
• Advantageous: Meta Pixel, Conversions API, Google Analytics and digital marketing or Meta certifications

What we offer

• Flexible part-time working arrangements, fully remote
• Opportunities to share expertise and support professional development in performance marketing
• A collaborative, knowledge-sharing environment