Sales Activation Specialist

About the role

The Sales Activation Specialist will plan, coordinate, implement and evaluate sales activation activities across retail markets in Oman and the UAE, supporting the company’s sales and marketing objectives.

Key responsibilities

• Develop activation plans, budgets, schedules and resource requirements aligned with sales strategies.
• Coordinate and execute in‑store promotions, product launches, sampling campaigns and seasonal activities.
• Monitor product placement, shelf visibility, promotional displays and compliance.
• Maintain coordination with retailers, agents, distributors and merchandising teams.
• Track market trends, competitor actions and provide timely intelligence.
• Collect and analyse sales data to measure campaign performance and ROI.
• Prepare and manage activation budgets, ensuring expenditures stay within approved limits.
• Report weekly and monthly on activities, results, budget status and recommendations.

Required profile

• 3–8 years of experience in sales activation, trade marketing or retail marketing.
• Bachelor’s degree in marketing, business administration, sales or related field.
• Good knowledge of Oman retail operations and the FMCG market.
• Valid driving licence and willingness to travel within Oman and occasionally to the UAE.

Required skills

• Proficiency in Microsoft Excel for data analysis.
• Proficiency in Microsoft PowerPoint for reporting and presentations.