Sales Manager - Electronic Security & ELV

About the role

The Senior Sales Manager leads sales and business development across Oman, focusing on Electronic Security Systems (ESS), ELV, Integrated Security Solutions, Fire & Life Safety and Building Technologies. The role reports to the Managing Director and covers strategic customer relationships, new business opportunities, market share, revenue and profitability targets, and a sustainable sales pipeline.

Key responsibilities

• Develop and execute the annual sales strategy and business development plan, and identify new business in government, oil and gas, infrastructure, commercial, industrial and hospitality sectors.
• Build strategic account plans, maintain a robust sales pipeline and identify cross-selling and upselling opportunities.
• Build relationships with senior government officials, ministries, ROP, MOD, PDO, OQ, OHI and other major organisations, and lead negotiations and commercial discussions for high-value contracts.
• Promote electronic security systems, command and control centres, fire alarm and life safety systems, ELV, perimeter protection and annual maintenance contracts, working with technical and operational teams.
• Own sales revenue, gross margin and profitability targets, including budgets, forecasts, pricing, costing, tender submissions and contract review.
• Monitor sales performance, order intake, conversion rates and pipeline health, and keep CRM and sales reporting up to date.
• Lead, coach and set targets for the sales and business development team, and work with operations, engineering, finance, procurement and support functions.

Required profile

• Bachelor's degree in Engineering, Business Administration, Marketing or a related discipline; MBA or equivalent is an advantage.
• Minimum 15 years of professional experience in sales and business development, preferably in electronic security, ELV, fire and life safety or building technologies, including at least 5 years in a senior sales leadership or business development management position.
• Proven track record of securing large-value projects, strategic contracts and long-term service agreements.
• Omani national preferred, fluent in Arabic and English, with a valid Oman driving licence and willingness to travel across the Sultanate.

Required skills

• Commercial, financial and contract negotiation, and experience managing sales budgets, forecasting and pipelines.
• Strategic account development, stakeholder management and influencing senior decision-makers.
• Leadership, team management and customer relationship management.